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British Columbia
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University Canada West Business Area of Study
Bachelor of Commerce - General Studies - Diploma
The developed world demographic is a driver for the growing interest in Tourism Management. This program begins with a broad definition of the subject and related forms and examines numbers, category profiles, and targets in the industry. From there tourism services are identified and delivery methods and patterns investigated. The influence of stakeholders, how they impact policy development and shape plans, is evaluated from a number of perspectives, including governments.



Education and training models are discussed within a framework of socio-economic impact, which includes environmental stewardship issues at the local, national and international level. A more micro investigation considers the characteristics of tourists, tourist motivation, destination image and choice.



This concentration will cover the following subjects: the tourism industry, hotel management, eco-tourism, events management, parks management, clubs and gaming, security, promotion, training, new product development, theme parks, extreme tourism, government relations, public-private partnerships, and international tourism.



Strategic Leadership



This directed studies degree emphasises the implications of leadership within a corporate vision and environmental challenges. Key success factors are assessed to determine resource gaps and to develop strategies to overcome them so as to achieve corporate goals. The leader as a dream broker anchors this investigation into understanding the changing environment of political, economic, societal and technological factors.



International Business



This directed studies degree evaluates corporate success on a global basis. The influence of international business on economic and political decision makers is investigated within a changing environment of market and cultural influences. Competitive strategies are assessed and evaluated to counteract international forces such as government policies and structural changes that create a dynamically evolving, and challenging economic condition.



E-Business



The growth in e-Business has been fueled by a combination of improving technology, decreasing cost structures, and the trending service industries in developed countries. On the other hand, these very elements are allowing some developing countries to leapfrog the transitional cycle from so-called bricks, to clicks, avoiding the intermediate brick and click model. The significance of this shortened sequence will underpin the investigation of the topic.



This degree concentration will look at the growing presence of e-commerce in the consumer, and Business-to-Business arena, with a cursory look at e-government. Building on a simple definition of conducting Business through transaction by electronic means, the very ephemeral and fluid nature of t