Vancouver
British Columbia

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The electronic and print media together constitute one of the centrally important factors in twenty-first century public and private spheres. Increasingly, the gathering, analysis, interpretation, storing and presentation of information in several media pervasively influence contemporary life. The primary theoretical outcome of the B.A. program in Media and Communications is an understanding of the following: mass media roles in democratic society: theory of communications practices in the circulation of information; legal and ethical responsibilities of media; media roles in relation to government; media as business organizations facilitating economic life; and media roles in public relations. Practical outcomes include communication skills and practices, both written and oral, that are adaptable in a variety of media workplace contexts. The program includes directed studies streams that allow the individual student to choose a topic of interest in one of three general study areas: 1) media writing, 2) media as business or 3) public relations.